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The Trick to Attracting New Talent
Daniel Goleman
Emily is the kind of high-potential new hire so many
companies want:
a smart and personable newly minted MBA from a top
school. High IQ. High EQ.
What kind of job would she like, ideally?
“I’d like to work in sustainability at a major corporation,” she told me.
Doing Good While Doing Well
Like so many of her generation, Emily is looking for a job with meaning,
one that resonates with her values. In addition to her
impressive degrees,
she’s already proven her leadership talents by running a
successful project in Africa
focused on women’s health.
As companies are grappling with the question of how to
attract and energize Millennials ––
on whom the future of their business will depend – here’s
a tip: do some good.
There are endless ways to mix business and making the
world a better place,
and none of them need hamper the business side.
Any of them will make a workplace more appealing to this
new generation of talent.
The Greyston Bakery in the Bronx does a high-volume
business shipping its brownies
up to the Ben & Jerry’s ice cream factory in Vermont,
where they get mixed into the popular Chocolate Fudge
Brownie flavor.
But the Greyston Bakery was not founded as solely a
profit-making business
(though its doing just fine in that regard); the Bakery’s
mission was to train and house
homeless people, those just out of prison, and others on
the economic fringes,
giving them a sound way to make a living.
As I was writing my book A Force for Good: The Dalai Lama’s Vision for Our World,
the Greyston Bakery came up when I told him about ways
companies are finding to do good,
not just well. The Greyston Bakery, which he applauded,
is a “B Corporation,” a company
whose founding mission is to
both make a profit and fulfill a social or environmental goal.
But there's no need for a company to go the full “B”
route.
I also told the Dalai Lama about Salesforce, the cloud computing-based client services
specialist. Hugely successful, it’s founding CEO Marc Benioff promotes what he
calls the “1-1-1 model,”
where a company (including his own) gives one percent of
product, one percent of people’s time, and one percent of profit to worthy
causes.
Raise the Bar
Then there’s the appeal of fairness. The Wall Street Journal recently reported that
Facebook
is pushing its vendors to up pay and benefits for their
workers –
for instance, paying a minimum of $15 an hour.
In addition Facebook wants to see its major contractors
give their own employees perks
like at least 15 days each year for vacation, holidays
and sick leave. Those costs may well be passed on to Facebook. But as their CEO
said, “We think it’s an expense worth bearing.”
Build a Better Tomorrow
The environmental card carries great weight for a generation
that knows
it will face increasing planetary crises. Manufacturers
from Nike to Owens Corning
are looking into the environmental impacts and people
practices of companies
in their vast supply chains, getting them to lessen negative impacts
and improve their treatment of the people who work for
them.
One interesting way companies are going this route is in
cooperation
with the Harvard School of Public Health’s SHINE program,
which offers a hard metric for impacts both environmental
and social –
and gives a company a hard measure for the increasing
good it does.
Daniel Goleman
Author of:
A Force for Good
The Trick to Attracting New Talent
A Force for Good
https://www.linkedin.com/pulse/trick-attracting-young-talent-daniel-goleman
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