Monday, 20 March 2017

Reputation Management for Your Business: The Competitive Advantage You Can’t Afford to Neglect

 orchid

Reputation Management for Your Business: 
The Competitive Advantage You Can’t Afford to Neglect
Jaz

In the business world of today, reputation management is everything.  
Consumers, perhaps more than in any time in history, are technologically savvy
and will do their research before committing to do business with your company.  
As such, you cannot afford to neglect placing a heavy emphasis on reputation management.  
Doing so will pay off many times over;
neglecting to do so will drive potential customers into the waiting arms of your competitors.
We utilize next-generation software that enables us to manage your reputation in real time.  
This means we steer clients to you on an ongoing basis, and we update your company profile
to reflect the latest developments in product and service offerings.  
Here are just a few of the things we can do for you.

Build local brand awareness
The Internet is a big place.  What’s more, given that there are no boundaries between websites,
it’s entirely possible for a potential customer searching for your product to find the website
of a company a few states over.  And, given that many companies offer perks such as free shipping, there’s not much that keeps a company like that from stealing your customers.
Fortunately, we are able to build local brand awareness for you.  
What this means is we aggressively market your company to those consumers
in your geographic area.  When they do a search for your product or service,
they will find you instead of your competition from a few states over.  

Drive traffic—both online and offline
Of course, having clients who are aware of your brand 
and getting them to commit to the purchase are two different things.  
So we take things a step further, and help drive traffic to your door—be it a virtual or a real door.  
We take steps to encourage potential customers to actually make the purchase of your good
or service.  There are a number of ways to do this, and we tailor our traffic direction strategy specifically to meet the unique strengths of your business and industry.  
The result: higher sales, both online and in person.

Turn mobile searchers into buyers of your good or service
Mobile search is one of the most rapidly growing areas of opportunity in Internet marketing.  
At one point, so few people used mobile phones for Internet searches that businesses could essentially ignore this market segment and focus instead on personal computer Internet users.
No longer is this the case.  In some segments of the population,
mobile searches are markedly more common than personal computer searches.  
What’s more, given the constantly improving technology of smartphones, tablets,
and other portable devices, this figure is only going to increase.
We take advantage of this trend by utilizing software that targets mobile searches
and optimizes your company’s website to do the same.  
The result is that we are able to capture a significant portion of mobile searches.
If you’re serious about taking your business to the next step in Internet marketing,
contact us today.  We can’t wait to help you grow!
 http://www.jazdesignco.com/blog/reputation-management-business-competitive-advantage-cant-afford-neglect/

Turbo Charged Reading: Read More>>>Read fast>>>Remember all>>>Years later
Contact M’reen at: read@turbochargedreading.com

You can TCR specialist and language dictionaries that are spontaneously accessed.
I can Turbo Charge Read a novel 6-7 times faster and remember what I’ve read.
I can TCR an instructional/academic book around 20 times faster and remember what I’ve read.
Introduction to Turbo Charged Reading YouTube
A practical overview of Turbo Charged Reading YouTube 
How to choose a book. A Turbo Charged Reading YouTube
Emotions when Turbo Charged Reading YouTube

Perhaps you’d like to check out my sister blogs:
All aspects of regular, each-word reading and education.
Turbo Charged Reading uses these skills significantly faster
www.innermindworking.blogspot.com         many ways for you to work with the stresses of life

To quote the Dr Seuss himself, “The more that you read, the more things you will know.
The more that you learn; the more places you'll go.”

Tuesday, 14 March 2017

Fast & Effective Subconscious Mind Control


Let me show you how to condition your subconscious mind the fast and effective way
so you can perform at your best.

Whether you want to quit bad habits, start new positive habits, achieve your goals,
make more money, meet the right person, increase confidence, or simply get your life back on track -- it's all starts with getting control of the mind and especially the untreated negative thoughts
that sit in the subconscious mind.

I hope you're up for the challenge I set you over the next 30 days.
Set yourself the goal of doing that around a specific goal. Just pick one goal, not too lofty,
not too big, and just apply the subconscious mind control technique for the next 30 days.

That's it from me. I hope you find this useful. Please leave me a comment. Let me know what you thought.  Secondly, you can help spread the word by linking it to your favorite social media platform.

Also, if you are interested in more of this type of information, I'll put the link below, advancedmindpowertraining.com, where you can get more of this information from.

Thank you very much for watching my subconscious mind control video today.
I'll see you on the next video.

Turbo Charged Reading: Read more>>>Read fast>>>Remember all>>>Years later
Contact M’reen at: read@turbochargedreading.com

You can TCR software/engineering manuals for spontaneous recall – or pass that exam.
I can Turbo Charge Read a novel 6-7 times faster and rememberwhat I’ve read.
I can TCR an academic book around 20 times faster and remember what I’ve read.
Introduction to Turbo Charged Reading YouTube
A practical overview of Turbo Charged Reading YouTube  
How to choose a book. A Turbo Charged Reading YouTube
Emotions when Turbo Charged Reading YouTube

Advanced Reading Skills Perhaps you’d like to join my FaceBook group ?

Perhaps you’d like to check out my sister blogs:
All aspects of regular, each-word reading and education.
Turbo Charged Reading uses these skills significantly faster
www.innermindworking.blogspot.com    many ways for you to work with the stresses of life
To quote the Dr Seuss himself, “The more that you read, the more things you will know.
The more that you learn; the more places you'll go.”

Wednesday, 8 March 2017

How a Manager Can Promote the 'Future of Work'

Black horehound.

How a Manager Can Promote the 'Future of Work'
Bill Hurley

What does the term a “new way to work” signify?
My company, Unify, posed that question to 961 professionals scattered across the globe
and found in the results (published in June) that for 47 percent it meant
“working where I want to work” and for 43 percent it meant “working when I want to work.”
For 39 percent it meant “working in a flatter more collaborative organization,” while 32 percent said the new way to work means “working on virtual teams that form and disband as needed.”

These numbers will only grow as more “anywhere workers" realize the many benefits
of the new way to work, particularly as advances in collaboration technology enable workers
to be connected virtually to their teams via laptops and mobile devices
as easily as they might be in a brick-and-mortar office.

Given that, what practices do managers need to do to promote ensure their teams are collaborating effectively? Here are five best practices to remember when managing or supporting a virtual team:

1. Leverage technology to simplify virtual collaboration.
Collaboration technology such as cloud-based file sharing, web collaboration and other tools
make it easy for employees to work remotely, giving them greater flexibility to labor
when and where they are most productive. 

Recently, The Guardian reported that in the United Kingdom, the “right to request” flexible work hours has been passed into law so employees can now formally request a change in hours. Having the right collaboration tools will be critical to ensuring teams continue to communicate easily.

The ability to share across social platforms or internally within private networks has led to
an age of collaboration as technology platforms are directed to connect the right people, 
whether co-workers, customers or citizens, to deliver content more securely and efficiently.
Today, 86 percent of companies use more than one type of cloud service,
 according to Cloudability’s data about its clients. 

2. Build a culture of open virtual collaboration.
An earlier Unify-led survey found 80 percent of those on successful teams
are as likely to pitch a spontaneous idea during a virtual meeting as in a face-to-face meeting.
Dan Schawbel, author of Promote Yourself and a millennial workplace trend expert,
said companies "can use technology to foster collaboration, crowd source new information and reach out to all stakeholders to bring customers and partners closer to employees and products.”
Indeed technological collaboration closes the gap between employers and employees
and leads to more success with sourcing opportunities.

3. Find the right person for the assignment, regardless of location.
With the rise of remote working, companies are hiring the best talent no matter the location. Companies can do that because virtual meetings allow people to meet up in real time.
When it comes to management, it's not always giving an assignment to the most senior member,
it's about matching the expertise to the right team member who poses the knowledge base. 
This shift in team management will bring more expertise to company projects and it’ll make employees happier to know that individuals are included because of their talent or expertise.
In fact, 30 percent of those surveyed in the Unify study believe less hierarchical
or silo-based organizations would promote practices professionals feel are more progressive
like flexible and remote working via video conferencing and collaboration. 
Collaborative approaches to team management, facilitated by virtual meetings,
allow the best talent to be utilized and creates more egalitarian workplaces.
“Having a flat hierarchy instead of a vertical one, enables employees to better switch jobs
within their organizations and create an entrepreneurial environment that they can thrive in,”
wrote Schawbel in an email. “Employees will be more dispersed so companies have to learn
how to manage remote workers and remote workers will have to manage themselves.” 

4. Reframe your management style and put trust at the center.
A manager overseeing a team that’s diverse and across several time zones
must adjust his or her leadership style. He or she shoud set up best practices for employees
to follow, and trust that team members can be organized
and determined to work on their own without someone being there in person.
The new way to work gives flexibility, but with that freedom comes responsibility, too.
Video conferencing and virtual meetings are essential ways to sync and to stay focused
on team objectives. Managers should remind team members that “work” is not a location anymore, but a state of when you are your most productive.
Trust is essential in order to empower yourself and others so people do their best work. 
The best managers leverage technology to practice what they preach; instead of requiring
everyone to meet in a conference room at 8 a.m. sharp,
managers use video conferencing to enable teams to meet in a virtual setting.
It removes the confusing logistics so all can contribute in real time,
where ever they are most productive. The notion of face-to-face meetings is changing.
With the right technology, the user interface of these video conference calls makes it feel as if
team members are right there in the room. 
With 48 percent of professionals requesting a change in company culture
and 46 percent wanting a change in management philosophy to achieve the new way to work,
per the Unify study published in June, collaborative technology isn’t just being used by big business and tech companies recruiting millennials.

5. The new way to work is for everyone.
It’s not just technology or creative industries that are embracing the new way to work.
These new modalities are the future for finance, health care, automotive, manufacturing
and any number of industries. This is a revolution to maximize an individual’s productivity
through the right technology, so individuals feel more empowered in their own careers
and mprove the productivity of the company.
Small to midsize businesses, and even government agencies, are part of the new dynamic.
Jacob Morgan, the author of The Future of Work, believes small to midsize businesses companies can typically move faster, are more agile and tend to live on the fringes.
“This means that [small to midsize businesses] can try new things and experiment at a more rapid pace," Morgan said. "Larger companies tend to move slower than smaller ones
but we have still seen global organizations like GE, Schneider Electric, Unisys, Unilver
and many others take steps toward creating more collaborative organizations.”  
“Government agencies are perhaps among the slowest but they too are going to have to adapt," Morgan said. "Every company, regardless of size or industry, is going to have to challenge convention around how employees work, how managers lead, and how companies are structured.” Indeed government agencies are beginning to lean into collaborative trends
because it’s cost effective when it comes to saving on real estate
and officials want the freedom to work from different locations.  
For many managers and companies, the new way to work may feel like an unattainable goal,
but it is the future and it is coming quickly. 

https://www.entrepreneur.com/article/236206


Turbo Charged Reading: Read more>>>Read fast>>>Remember all>>>Years later
Contact M’reen at: read@turbochargedreading.com

You can TCR music, poetry or self development material for internal knowing.
I can Turbo Charge Read a novel 6-7 times faster and remember what I’ve read.
I can TCR an academic book around 20 times faster and remember what I’ve read.
Introduction to Turbo Charged Reading YouTube
A practical overview of Turbo Charged Reading YouTube  
How to choose a book. A Turbo Charged Reading YouTube
Emotions when Turbo Charged Reading YouTube

Advanced Reading Skills Perhaps you’d like to join my FaceBook group ?

Perhaps you’d like to check out my sister blogs:
All aspects of regular, each-word reading and education.
Turbo Charged Reading uses these skills significantly faster
www.innermindworking.blogspot.com      many ways for you to work with the stresses of life
To quote the Dr Seuss himself, “The more that you read, the more things you will know.
The more that you learn; the more places you'll go.”

Thursday, 2 March 2017

4 Ways to Disconnect and Get More Done Without Unplugging Completely

Milkthistle.

4 Ways to Disconnect and Get More Done Without Unplugging Completely
Gwen Moran

You check your email as soon as you wake up, and send text messages 
from just about everywhere. But if you’re not taking a break every now and then, 
you could be hurting your effectiveness,
says Joanne Cantor, founder of Your Mind on Media,
a Madison, Wisconsin consulting firm that helps companies manage cyber-overload.

Research backs that claim:
A 2012 study by the University of California, Irvine and U.S. Army researchers found that
being cut off from work email periodically significantly reduces stress and increases focus.
We know: You own a business. People depend on you. You can’t disconnect.
But Cantor says that’s not really true. Maybe you can’t turn off your smartphone entirely 
for a week, but here are five ways you can buy some tech-free time.

1. Recruit a gatekeeper. "Our gadgets take control," says Cantor.
"Business owners used to have secretaries and other gatekeepers who understood
the critical people who had to get through and had tactful ways 
of running interference with those who could wait," she says. 
An assistant or trusted second-in-command can field calls while you’re working on a project
that needs focus or when you simply need a day off. If that’s not an option, 
change your outgoing voicemail message to tell callers you’re unavailable 
and let them know when you’ll be available to answer their calls. 
And, don’t forget to turn off instant messaging.

2. Schedule your prime time. 
The best time to be tech-free is the time when you are most productive or creative, she says. Perhaps you’re sharp as a tack first thing in the morning or get your second wind at 3 p.m.
Think about your most productive times and block out those windows as you would
an important meeting, she says. A disconnected hour or two several times a week
can make a tremendous difference in your creativity, focus and the quality of your work, 
she says.

3. Use a distraction-blocking app.
Even as our smartphones, tablets and laptops seek to monopolize our time,
a collection of apps has emerged to help us disconnect. AntiSocial and Freedom are site blockers, making any time-sucking sites (like Facebook) unavailable for as long as you choose.
iPhones running the iOS6 platform and apps like I’m Sleeping and Ultimate Call Block
offer "do not disturb" functions, but also allow you to whitelist certain people (your gatekeeper, spouse, or your child’s school for example) to bypass your settings and always ring through.

4. Change your culture. 
If you’ve spent time cultivating an "always on" workplace, it’s not going to change overnight,
says Cantor. But change is possible. Work on a communication hierarchy for your team,
setting boundaries for essential and non-essential contact.

For example, if the issue is urgent, reach out with both phone and text messages.
Non-urgent issues will be communicated by email with a “please respond by” time.
No non-urgent messages of any kind will be sent between 8 p.m. and 6 a.m.
That might not be your company’s game plan, but you can set boundaries.
"It has to be tailored for your workplace, but there has to be a discussion and agreement
so that everybody’s on the same page about communication," she says

https://www.entrepreneur.com/article/225035

Turbo Charged Reading: Read more>>>Read fast>>>Remember all>>>Years later
Contact M’reen at: read@turbochargedreading.com

You can pre-read all your course material for internal knowing.
I can Turbo Charge Read a novel 6-7 times faster and remember what I’ve read.
I can TCR an instructional/academic book around 20 times faster and remember what I’ve read.
Introduction to Turbo Charged Reading YouTube
A practical overview of Turbo Charged Reading YouTube  
How to choose a book. A Turbo Charged Reading YouTube
Emotions when Turbo Charged Reading YouTube

Advanced Reading Skills Perhaps you’d like to join my FaceBook group ?

Perhaps you’d like to check out my sister blogs:
All aspects of regular, each-word reading and education.
Turbo Charged Reading uses these skills significantly faster
www.innermindworking.blogspot.com       many ways for you to work with the stresses of life
To quote the Dr Seuss himself, “The more that you read, the more things you will know.
The more that you learn; the more places you'll go.”

Sunday, 26 February 2017

How to Determine the Best App for Managing Social Media

Hawthorn berries.

How to Determine the Best App for Managing Social Media
Aaron Agius

Before you jump headfirst into the next trendy social media management tools, 
make sure you ask these questions.

Q: What are the best free apps for social media management?
I am a bit familiar with Hootsuite, Zoho social, Klout and Buffer
but want to see what is the best and how they compare.
A: You’ve hit on a few of the top social media management tools out there, but there are 
a few others I’d recommend taking a look at as well, including SocialOomphSprout SocialTweetDeckCrowdBoosterMeetEdgar and IFTTT/Zapier.
At Louder, we use Buffer, specifically the Buffer for Business plan, that lets us bulk upload
social updates via Excel file. I can’t tell you if that’s the right option for you,
since I don’t know what kind of campaigns you’re running or what your marketing objectives are.
There are a lot of questions I’d suggest you answer before investing in a tool,
including the following:

What networks will I be posting to?
HootSuite is a popular, social media management tool, but it only posts to Facebook, Twitter, Instagram, Google+, YouTube and LinkedIn but not Pinterest.
If you need Pinterest management, you’ll need to choose a suite that includes it (like Buffer)
or a standalone Pinterest tool (Tailwind).

What features are important to me?
This is where the tools I mentioned above differentiate themselves. MeetEdgar, for example,
focuses specifically on recycling old content from your social channels to increase their engagement and decrease the amount of time you have to spend curating new content.
IFTTT and Zapier, on the other hand, are strictly automation tools.
They’ll auto-load your new blog posts to your Facebook page, for example, but they won’t give you the analytics reporting tools of a platform like Zoho Social or Sprout Social.
Klout is best for individuals trying to build their personal brands through social content.
The company’s companion Lithium supports business brands and agencies
with a more fully-featured platform.
SocialOomph offers social mention monitoring tools,
as well as follower suggestions for building an audience.

Get the idea?
Before you choose a tool, you need to sit down and figure out what you want it to do.
From there, you can narrow down your possible options based on their features and functionality.

Will I be running paid campaigns alongside my organic social updates?
You didn’t mention whether you’d be doing organic social, paid social or both,
but if you will be running paid campaigns, you’re going to be looking at an entirely different set
of tools (with the exception of Sprout Social, which can handle both to some degree). 
TrackurSocial Report and Webfluenz might be worth looking into.

Will multiple team members be using the tool?
Think about the scope of your social media campaigns. If you’re a one-person shop,
pretty much any of the tools I’ve mentioned so far can be made to work for your needs.
There are, however, situations where having multiple user accounts makes sense.
In a larger organization where social media is used as much for customer service
as it is for marketing, it can be helpful to be able to assign required responses
to a customer service rep or escalate difficult questions to a manager.
In these cases, setting up multiple users means the appropriate people
receive individual notifications about the tasks they need to follow up on,
rather than a free-for-all system that risks missing messages.

What can I afford?
The last question you should ask, of course, is what you can afford.
The tools I’ve mentioned are all across the board in terms of price,
with everything from free options to tools that cost hundreds of dollars per month.
This is a great time to cut that features list I talked about earlier from
“would be nice” to “must have.”
As more features generally means more money, understanding your budget will also help you choose the right tool based on the features that are truly most important for your company.

https://www.entrepreneur.com/article/287081

Turbo Charged Reading: Read fast>>>Read fast>>>Remember all>>>Years later
Contact M’reen at: read@turbochargedreading.com

You can TCR software and engineering manuals for spontaneous recall – or pass that exam.
I can Turbo Charge Read a novel 6-7 times faster and remember what I’ve read.
I can TCR an instructional/academic book around 20 times faster and remember what I’ve read.
Introduction to Turbo Charged Reading YouTube
A practical overview of Turbo Charged Reading YouTube  
How to choose a book. A Turbo Charged Reading YouTube
Emotions when Turbo Charged Reading YouTube

Advanced Reading Skills Perhaps you’d like to join my FaceBook group ?

Perhaps you’d like to check out my sister blogs:
All aspects of regular, each-word reading and education.
Turbo Charged Reading uses these skills significantly faster
www.innermindworking.blogspot.com         gives many ways for you to work with the stresses of life

To quote the Dr Seuss himself, “The more that you read, the more things you will know.
The more that you learn; the more places you'll go.”

Monday, 20 February 2017

7 Ways to Improve Your Content Marketing Strategy

Pendle Hill in Lancashire UK

7 Ways to Improve Your Content Marketing Strategy
John Rampton

If you're engaging in any type of content marketing - social media, blogging, eBooks, etc.
 - you have a content marketing strategy. While it may not be an official, documented strategy,
you likely aren't just producing content for content's sake.
You likely have content goals (if only vague ones),
a loose publishing schedule and a general idea of the types of content you plan to publish.
If you're doing any of these, I believe you have a content marketing strategy.
Now, let's make that strategy even better. Here are seven ways to improve your content marketing strategy to make it more intentional and more effective.

1. Document your strategy.
It doesn't have to be anything fancy. Even a three-page document that lays out your content marketing goals and plans is better than nothing.
According to the Content Marketing Institute, 53 percent of the most effective B2B content marketers have a documented strategy. Marketers who don't document their strategy
are more likely to report that content marketing just isn't effective for them.
If you want to get the best results from your efforts, take the time to write down your strategy.
If you're not sure where to start, here are some excellent resources you can use:
The Moz Content Strategy
Hubspot's Content Planning Template
Buffer's Content Marketing Strategy Template
My personal: Content Marketing Guide

2. Meet with your team more often.
Whether you have a dedicated content marketing team or not, 
it's important to meet regularly with those responsible for your content creation and promotion.
We know that the most effective marketers meet either daily or weekly. 
If you're meeting with your team less often, 
there's a good chance that important tasks are falling through the cracks.
Wondering what to talk about in these meetings?
Discuss any new content that was created since the last meeting.
Was it effective? What could you do better?
Look to the week or month ahead and divvy up content marketing tasks or responsibilities.
Talk about what your competitors have been up to, and how you can improve on their content.
Brainstorm topic ideas, or discuss trending topics that could be covered by upcoming content.

3. Have specific business goals for your content.
When I ask business owners what they hope to accomplish from their content, 
nine times out of 10 they say, "Increased sales". But the reality is that there are few times 
when a single piece of content can be directly tied to revenue.
So, what realistic business goals can you set out for your content? 
Some of the most common are increased leads, brand awareness 
(keeping your company top of mind) and customer retention.
Keep in mind that some business goals can be a little lofty - and difficult to track.
For instance, who doesn't want increased brand awareness? But if you're going to state this 
as a goal for your content marketing efforts, how are you going to know if you've achieved it?
This is where tracking specific metrics come in.

4. Know which metrics you're going to track.
Monitoring the performance of your content will help you determine whether it's helping you
meet your goals (see #3). Relevant content marketing metrics could include hard metrics 
like leads, traffic and sales, or soft ones like social media engagement.
In his post, The 4 Types of Content Metrics That Matter, 
Jay Behr lays out a great framework for deciding which metrics to track:
Consumption metrics: Pageviews, downloads, visits, etc.
Sharing metrics: How many times is your content shared on social media?
Lead generation metrics: 
How often do visitors opt-in to your list, submit a form or request a quote?
Sales metrics: How often do leads turn into actual sales?
Your content marketing strategy should clearly articulate which metrics you're going to track,
and how you're going to track them. Otherwise, you have no way of knowing 
if your efforts are working...or which efforts are working.

5. Become more buyer-centric.
Your content marketing strategy needs to be about more than you or your business.
Yes, you need to track relevant metrics and have business goals.
But just as your actual content needs to be customer-centric, so does your content strategy.
Understanding how your readers, customers and clients want and need to interact with you 
is key. Carlos Hidalgo of Chief Content Office Magazine lays out 
3 elements of a buyer-centric content strategy:
Understanding what motivates buying behavior among your audience
Knowing which types of content your audience prefers, 
and how and where they want to access it
Understanding your visitors' path to purchase...
and then using your content to move visitors through this path
Paying close attention to your website analytics will be key to figuring out
each of these three elements.

6. Know how you'll promote and distribute your content.
It's common for business owners to spend the majority of their time on content creation.
While it's true that content marketing can't work without high-quality content, that's only one piece of the puzzle. Having a plan for how to get your content in front of your audience is key.
This is where a solid content distribution plan comes in.
Unfortunately, many businesses struggle with this. According to research from Altimeter,
while 53 percent of business owners know they need a content distribution strategy,
only 26 percent actually invest in one.
Instead of creating content and hoping for the best, have a plan for how, when and where
you're going to promote and distribute each new piece of content you create.

7. Use a consistent ROI calculation.
How will you know if your content marketing is successful?
This is where many content marketing strategies fall short.
You can track goals and metrics all you want, but if you don't have a calculation in place 
to measure content marketing costs and revenues, 
you'll never know if your efforts are actually worthwhile.
How you calculate content marketing ROI is far less important than just being consistent about it. Choose a calculation that work for you, and then use it consistently.
Here are some methods you can use to calculate your ROI:
A Simple Method to Measure Content Marketing ROI
How We Calculate the ROI of Our Content Marketing
The Ultimate Guide to Measuring the ROI of Content Marketing
There is no one-size-fits-all template or formula you need to use
for your content marketing strategy. Simply documenting your content marketing plans and goals
is a great first step...and will undoubtedly help boost the effectiveness of your efforts.

https://www.entrepreneur.com/article/274622

Turbo Charged Reading: Read More>>>Read fast>>>Remember all>>>Years later
Contact M’reen at: read@turbochargedreading.com

You can TCR specialist and language dictionaries that are spontaneously accessed.
I can Turbo Charge Read a novel 6-7 times faster and remember what I’ve read.
I can TCR an instructional/academic book around 20 times faster and remember what I’ve read.
Introduction to Turbo Charged Reading YouTube
A practical overview of Turbo Charged Reading YouTube 
How to choose a book. A Turbo Charged Reading YouTube
Emotions when Turbo Charged Reading YouTube

Perhaps you’d like to check out my sister blogs:
All aspects of regular, each-word reading and education.
Turbo Charged Reading uses these skills significantly faster
www.innermindworking.blogspot.com         many ways for you to work with the stresses of life

To quote the Dr Seuss himself, “The more that you read, the more things you will know.
The more that you learn; the more places you'll go.”

Tuesday, 14 February 2017

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Chris Campbell

When it comes to swaying consumers’ purchase decisions, how persuasive are online reviews?
And how attractive -- or ugly -- do online ratings make a local business look? 
At a time when consumers can write Yelp reviews on pretty much anything they buy –
- and others can then read about it -- questions on the business impact of reviews and ratings
have become increasingly relevant.

Before choosing a restaurant, diners check out Yelp.
Before booking a hotel, travelers look up TripAdvisor.
Before selecting a doctor, patients take to Healthgrades or RateMDs. 
New research by ReviewTrackers set out to determine how reviews and ratings
can directly influence purchases from local businesses -- in this case, restaurants.

In a three-week survey of Internet users in the U.S. with an age range of 25 to 54 years,
respondents were asked one question: 
Would you eat at a restaurant with a 3-star rating?
More than one in three wouldn’t eat below four stars.
35.3 percent of survey respondents said that a 3-star rating (or below) on a 5-star scale
on platforms like Yelp, TripAdvisor, and Google would dissuade them from choosing
to eat at a particular restaurant. That represents approximately one in three diners in the US.
It’s worth noting that on Yelp, 67 percent of the 71 million reviews are 4- and 5-star reviews. The latest fact sheet released by the company also indicates that the restaurant category
generates the second-highest number of reviews, behind Yelp’s category for shopping.

Star ratings matter.
While the remaining 64.7 percent of respondents in ReviewTrackers’ survey are less picky
with where to eat, it remains clear that, for consumers and businesses alike, star ratings matter -- and are of equal importance as (if not greater than) the actual review text.
In his study “Reviews, Reputation, and Revenue: The Case of Yelp.com," 
Harvard Business School researcher Michael Luca found that a 1-star improvement on Yelp translated to anywhere from a 5 to 9 percent swing on revenues.
Furthermore, local and independent restaurants were more affected by diner reviews
and ratings than chain restaurants.
Two Berkeley economists, meanwhile, discovered that the tiniest Yelp rating change –
- a half-star improvement -- makes it 30 to 49 percent more likely that a restaurant will sell out
its seats during peak hours. “Because [the review site] collects and aggregates the experiences
of a large number of patrons,” wrote researchers Michael Anderson and Jeremy Magruder,
“Yelp provides a forum to solve asymmetric information problems
about the quality of unfamiliar restaurants.”
A Cornell University study even goes so far as to suggest that, in the eyes of consumers,
the numerical ratings are seen as an objective measure of a business’ quality.
“Oftentimes, the online rating of a business is taken as a proxy for its objective quality rating,”
wrote researchers Oussama Fadil and Jake Soloff.
“The underlying assumption is that by average ratings across users of varying tastes 
and preferences, dependencies upon said factors are eliminated.”

Simply put: Star ratings matter because they serve as a useful and convenient source of information when consumers are researching a local business they’re not familiar with. 
This is most evident in industries like foodservice and hospitality, where consumers 
increasingly depend on review and rating sites to find places to eat.
As Luca summed up: “Restaurants are a classic example in economics where the consumer
has to make a decision based on very little information.”

Who relies more on reviews -- men or women?
Gender adds another interesting dimension to any conversation about online reviews.
According to new research by SheSpeaks, an online engagement platform,
as much as 38 percent of women said they trusted online reviews,
with 57 percent willing to spend more money on businesses 
with positive reviews and high ratings.
When it comes to finding restaurants, however, differences in how men and women perceive
and use reviews are less evident. In the ReviewTrackers survey, approximately 38 percent 
of male respondents said that they would not eat at a place with less than a 4-star rating,
compared to only 33 percent of female respondents.  

Build a 5-star reputation.
Online reviews and ratings undoubtedly have a major impact on a business’ reputation
and, therefore, performance. This makes it critical for marketers and business owners
to apply best practices in review management.
Claim your business listings. Asserting ownership of your business listing on platforms like Yelp, Google and TripAdvisor increases your visibility and enables you to more effectively listen
and respond to what customers are saying online.  
Monitor all relevant review sites. Staying on top of reviews and ratings allows you
to measure customer sentiment and provides you with valuable data that your business
can use to make customer experience and service improvements.
Respond to your customers. Management response to reviews drives engagement
and demonstrates that your business values customer feedback -- good and bad.

Generate more reviews. Build and strengthen your online reputation by raising awareness
of your business’ presence on online review sites and asking your happiest customers
to review your business.

https://www.entrepreneur.com/article/250838

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