What is SEO and how does it work

Vetch and (brown) sorrel.

What is SEO and how does it work

jaz 

In terms of what SEO is and how it works this SEO article is going tackle all the important information you might need to know about Search Engine Optimization. SEO stands for Search Engine Optimization and this is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query, hence SEO helps you get traffic from search engines. Every time you enter a query in a search engine you get a list of web results that contain that query term.

Users usually run to visit websites that are at the top of this list as they perceive those to be more applicable to the query. Maybe you have ever wondered why some of these websites rank better than the others, well the reason is because of a powerful web marketing technique 

called SEO. 

A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed 

to make prominent for search engine algorithms.

To learn about SEO the basic truth everyone needs to know is that search engines are not humans. The differences between how humans and search engines view web pages is that search engines are text driven unlike humans and might be obvious for everybody. Search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies despite the fact that technology advances rapidly.

Looking at particular site items (mainly text) to get an idea what a site is about search engines crawl the Web. as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving and because of this, that brief explanation might not be the most precise one.

In order to see what is there search engines crawl the Web and this task is performed by a piece of software, called a crawler or a spider. In the case of Google they call it Gogglebot. Spiders follow links from one page to another on their way they index everything they find. On the web there might be over twenty billion pages and because of this big figure it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. It is even possible that sometimes crawlers may not end up visiting your site for a month or even two.

The thing you can do is to check what a crawler sees from your site. Crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories as we have said earlier. If you have tons of these on your site you have to see if these goodies are viewable by the spider by running the spider simulator. A spider simulator is an online tool to get an idea about how search engine see your website content. They will not be spidered, not indexed, not processed etc. if they are not viewable.

The next step is to index the page’s content after it has been crawled. After the page has been index it is stored in a giant database where it can be retrieved later. Identifying the words and expressions that best describe the page and assigning the page to particular keyword is essentially the process of indexing. Search engine will deal just fine with the task of processing such amounts of information since it won’t be possible for a human to do that.

http://www.jazdesignco.com/blog/what-is-seo-and-how-does-it-work/

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