Scabious
Do You Know How
Imperative Your Reputation Is?
Jaz
For a long time, Google has been very aware that a
business’ reputation was a major factor
in how their business should rank. However, it wasn’t
until relatively recently that they were
able to accurately incorporate reputation into their
algorithm in terms of how websites rank.
If you haven’t been taking enough time to manage your
reputation, it could impact how well your website ranks in very short order. Do
you know what your customers think about your company?
Why Google Wants
to Know About Your Reputation
The point of the Google algorithm is to put websites that
are working hard
to be there for their customers at the top of the ranks
when a search is performed.
It isn’t just about having the right keywords, or even
the right length of content.
It is about having precisely what your customers’ need,
when they need it. You need to be able
to show that you can put the right information out there
to reach customers, but then
you also need to show that customers are seeing the
benefits of using your products or services.
By adding user-generated content, also known as reviews,
into the algorithm that ranks websites,
it allows Google to put companies higher on the list that
are proving their worth to their clientele. It proves that you say you can do
it, and that customers agree, you truly can.
If you ignore this aspect of your reputation, Google is
going to start lowering
where you rank as a way of letting customers know that
the highest ranked companies
are not only good enough to impress Google itself, but
also customers in your area.
Reputation
Management Is Something Every Business Needs to Focus On
When you decide that you want to work on your reputation,
it is important to look up your company in the same way a potential customer
would. Find out what others are saying about you. You will likely find many
sites that could have information about your company. Read through the
different reviews that have been left, and get a feel for how your customers
see your company.
When a user puts up their review of your company, that’s
considered a first-party review.
These are great testimonials as to how you do business,
and they can naturally help you rank higher when search engines look over your
website.
You having testimonials on your site is great, but when
you can back them up with real reviews from customers who have worked with you
and want to do so again,
this helps Google see you in a shining light and boost
where your website falls in the rankings.
Don’t overlook
your company’s reputation.
It is a very imperative component to where your website
ranks. It tells potential customers
a lot about you, and it can also instil a lot of trust in
your company before a person
even comes to you for help. Put your company in a
position to improve your rank, plus help
even more customers than you already do, by hiring a
reputation management company today!
http://www.jazdesignco.com/blog/reputation-management-is-imperative/
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