Sunday 8 May 2016

How to Create a Killer E-commerce Marketing Strategy





How to Create a Killer E-commerce Marketing Strategy

Ramesh Prasad

E-commerce marketing is a tricky subject, because it’s tough to find all of the tips in one place. Luckily, I’ve done the work for you, guiding you on the path to marketing success and providing a list for you to stick on your wall and check off as you complete each e-commerce marketing method. Keep reading to learn more.

Make Your Delivery Options Better Than the Rest
This makes people feel special. Does your company stand out in terms of delivery?
Think about ways to speed up the delivery process for an easy way to stand out from competitors.

Focus on Local Branding and Marketing
Not all ecommerce marketing plans require this, but if you have a connection with a brick
and mortar store you can focus on local branding and marketing.
Reach out to customers near your store with geolocation tools and local search engine targeting.

Generate an Email Marketing Campaign That’s Automated
Email marketing is the bedrock of effective ecommerce marketing strategies, because it’s still
one of the best methods for influencing your customers and convincing them to buy more.
Not to mention, consumers are known to open emails, even if they include simple advertisements. Use an email marketing campaign to keep in contact with your customers,
send them helpful information and sell your products.
Use Pay Per Click Marketing Wisely
Pay per click marketing is extremely cheap if used properly.
Run numerous campaigns, and test all of them until you find the ideal options.
Dip into the Reddit Pool
Reddit is a huge forum with discussion for everything from bikes to romantic fiction.
Did you know that the platform offers advertising opportunities?
Find the subreddits that cater to your industry and put this in your ecommerce marketing strategy.


With Social Media, Consider Diversifying Your Platforms
Social media is always a tough sell for ecommerce companies, since it’s tough to figure out
which platforms work best in certain markets. There’s a simple solution to this.
Diversify, and eventually cut the platforms that don’t work well.
It’s just like investing in stocks. You spread out the risk and realize which options are making you
the most money. Create Facebook, Twitter, Pinterest and Google Plus pages. Spread your content through these mediums, and use social media analytics tools to understand which ones work best. Even if one works better than another, spreading out your social media presence
gives all of your customers a way to connect with your company.
Who knows? You may only have 100 followers on Facebook, but one of them may be your best customer. If you take away that Facebook presence you risk losing that person.

Create a Content Marketing Strategy Before Starting
Nothing good starts without building a plan. Just like a movie studio goes through the preproduction process, an ecommerce business needs a content marketing strategy. Write a list of all the methods you plan on using to reach out to customers, whether it be blog posts, videos or newsletters.
Make it a point to check in with this strategy every week or month,
evaluating how the content creation and distribution process is going.
Make Your Own Original Content
Nothing builds a strong connection with your customers like original content.
Tying into your content marketing strategy from above,
you have the unique opportunity to choose between unoriginal or original content.
Many companies use content pulled from around the web in their ecommerce marketing strategies to free up time for other business tasks. This, however, doesn’t have the same effect
as original content. How would your customers respond if they knew an original company podcast came out every week?
Original content like videos, blog posts, audio segments and eBooks help you build
your ecommerce site as a knowledge base for those interested in learning more about your market.

Implement a Loyalty Program
A solid loyalty program brings people back to your store, and it makes them feel appreciated
for spending money on your company. You convince your most loyal customers
to spend a little extra money, and they receive a reward for doing so.


Automate Your Social Networks
Not all social content needs automation, but you’ll find that planning your social strategy
rees up time for other tasks in your business.
For example, when you schedule a month of Facebook posts, you no longer have to think about it
for the rest of the month. Moderating comments is still needed, but knocking out your social posts in one day means you don’t have to shift gears every week or day to post content on social networks.

Invest in Mobile.
Mobile commerce is growing at a rate of over 130 percent annually. If you lack a robust mobile commerce platform, you will see a dramatic drop off in revenue over the next several years.
To stay competitive, you need to offer mobile-accessible services such as delivery status,
 real-time notifications, click-to-call, maps, and product information.

Reach Out to Customers in Their Native Languages

Think About Mobile Advertising
Mobile advertising combines geolocation and mobile-ready ads to connect your customers
to your store while they are sitting on the train or in a doctor’s waiting room.

Build Authority with Online Discussion Areas
A forum is the most common way to build a community on your ecommerce store,
and this is because people are familiar with the format.
Message boards, forums and even chat areas build your ecommerce store as an authoritative discussion platform, using a unique form of user generated content to drive your store.

Get Creative with Your FAQs
The FAQ page is an area that gets lots of visits on ecommerce stores,
but does it show off your company culture?
Think about whether or not you want to reveal a goofy or professional culture
and let it shine in the FAQs.

Use Tools to Reduce Abandoned Carts
Launch Stores on Multiple Platforms (Ebay and Facebook)


Go Crazy With the Email Newsletter
The email newsletter is a message that goes out every week or month, and it’s completely
un-automated. This is a chance to share unusual content and personal messages.

Remind People About Their Wishlists
Wish lists are often forgotten, but they show you the items that people have thought about buying. Consider sending out messages to get your customers to finish off the purchase process.

Push Your Customers to Make Product Reviews
Product reviews provide the quintessential social credibility, convincing other customers
 to buy products based on user feedback. How many times have you bought something online because of its ratings and reviews?




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