Are your limiting thoughts and beliefs
about marketing
holding you back from the success that you
seek?
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Limiting Thoughts?
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I spent the last four days in a workshop learning how to let go of my limiting
thoughts, beliefs
and attitudes. The workshop, called "The Mental
Cleanse" with Byron Katie
is appropriately named. I've flushed out a
whole host of thoughts that have
been holding me back one way or another.
Do you have limiting thoughts that
are holding you back?
The insidious thing about limiting thoughts is that we don't really think them.
They think us.
That is, we identify with them so
completely that they become the gospel truth to us -
even as they undermine our
best intentions in life and in work.
M’reen: Years ago I seeded
for myself, “whenever I think a negative thought
about myself, I immediately
think of a truer more balanced thought.”
Now, I always automatically balance negative thoughts, no matter
how small.
I even balance the thoughts of
others. A sad face turned into a brilliant smile
when I said, “but, you have
helped me, you’ve given me the first step on the way.”
Working with thousands of Independent Professionals over the past twenty years,
I've noticed many repeating themes of these
kinds of limiting thoughts.
Are any of them familiar to you?
"I'm not the marketing
type."
Can you really know that? What is "the
marketing type" anyway?
Think of all the negative stereotypes you
have about marketing types.
Who says you have to fit a stereotype?
In my experience, the marketing type is someone, just like you or me,
who learned some marketing ideas and tried
them out and got some results
and kept working at it. Does that sound so
awful?
"It's hard for me to talk about
my business."
Often a thought like this will have an
underlying belief such as "people aren't interested
in my services." What's your proof?
How do you really know at this early stage?
We tend to get a rejection or two and
conclude that people will never understand us.
Isn't it really a matter of trial and error? You try a message and gauge the
interest
and then try something new until it
resonates with the marketplace.
Pretty soon it gets easy.
"I'm just not a good
writer."
By
what criteria? Who are you comparing yourself to?
Marketing writing isn't fine literature.
It's simply a narrative about how your
services can help your clients:
"Here's the problem as I see it.
Here's the desired solution you're looking for.
And here's what I can do for you to get
that solution."
If your writing style feels awkward, don't worry; it will improve with
practice.
And if you need help along the way, you can
always hire an editor.
"Public speaking scares me to death"
You'll
die if you speak in public? Is that really true? Haven't seen it once, yet.
What's really the worst that could happen?
Your presentation might bore some people.
Could you handle that? With a little
practice don't you think you'd improve? Of course.
Many of the world's greatest speakers still experience some nervousness before
a talk.
But it doesn't stop them. And the more they
speak the better they get.
"All this technology
intimidates me"
Really?
Does it hold a gun to your head? Doesn't it just sit there passively
until you do something with it? The systems
out there to help you market online,
for instance, are getting easier and easier
to use.
In a couple hours you can set up an eZine
with a tool like AWeber
Why let this thought hold you back? Like
all limiting thoughts, try to see the other side
of the equation and notice if the upside
benefit isn't a lot more powerful.
If technology could transform your marketing
(it can), wouldn't you be a little less intimidated?
"I just don't have the time to
market myself."
This
is a big one for a lot of people. What always puzzles me is that the people
who have the fewest clients seem to have no
time to market.
Successful people always find the time to
fit it in by making it a priority.
It's not time, it's the thought.
Start noticing all the time-wasters you let creep into your day.
If you could eliminate just a few of them,
you'd have more than enough time
for marketing activities.
"But it's so easy for you"
Are
you sure? How do you know that?
And what do I have to do with your
marketing efforts?
Why are you comparing? Wouldn't it make
more sense to ask,
"What do you do to make it easy for
yourself?"
You might discover several strategies that
could make it easy for you as well.
Every limiting thought becomes a self-fulfilling prophecy.
It's true because you say it's true.
And if you don't question your thoughts,
they will continue to control your destiny.
The technique called "The Work"
that I learned from Byron Katie
and have used with surprising (and almost immediate)
results works as follows:
First, write down a limiting thought like
the ones I've listed above.
Then ask the following four questions,
writing down your answers.
Do it slowly, really pondering before you
give an answer:
1. Is this thought true? (Or is it just a
thought you've attached to?)
2. (If yes, or not sure) Can I absolutely know that it's true?
3. How do I react when I think that thought?
Make
a long list of your actions, behaviour, feelings
and
other thoughts that arise in the wake of the original thought.
4. Who would I be without that thought? If you were facing a marketing
challenge,
such
as writing an article, and you simply could not have the thought,
"I'm
not a good marketing writer" how would things be different?
Finally, turn the thought around. That
is, state the limiting thought in reverse:
"I
am a good marketing writer." And then ask yourself if that new statement
is
just as true or truer than the original. You may be surprised by your answer.
This year, your marketing results will be
determined not by your circumstances
but by your thinking. If you think limiting
thoughts you have no right to expect
anything beyond those limiting thoughts.
If you start to question your limiting
thoughts and beliefs,
I guarantee that new and exciting
possibilities will open up to you.
You might even start to think of yourself
as a marketing type!
One of the keys to letting go of limiting
thoughts is recognizing them in the first place.
Here are some things to notice:
* Limiting thoughts become like the water
we swim in:
"Limiting thoughts? What limiting
thoughts? The stronger the identification
or attachment to particular thoughts or
beliefs,
the more likely that they become limiting.
We do not become attached to expansive,
unlimited thoughts.
(And if we do, such as turning them into
rules, they ultimately become limiting.)
* Limiting thoughts are stressful in nature. That is, it doesn't feel great
thinking them.
You tend to feel constricted and diminished
when you think them.
The funny thing is, you hope they will make
you feel better and they never do.
* Limiting thoughts are angry and fearful in nature. They are often accusing,
blaming
and criticizing. "He did" and
"She did" are limiting thoughts.
They are putting the fault on something
outside of yourself.
* Limiting thoughts are often attached to the following words:
can't, hard, difficult, impossible.
They can also be attached to words like
want, need, should, shouldn't, always and never.
Limiting words equal limiting thoughts.
* Limiting thoughts are often about your own identity
of what you can and cannot be, do or have.
"I think of myself as...." is
almost always a limiting thought even if it sounds positive!
Who you are is unlimited. There's no
identity to that. Just freedom.
all the best, Robert
Middleton - Action Plan Marketinghttp://www.actionplan.com
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The more that you learn;
the more places you'll go.”