For the last two years I've been saying you should post more often
and sell less.
My entire strategy here at A Real Change International, Inc that
we've shared with thousands
of small business owners in our private coaching and classes has
always been,
"Be where the customer is, when they are there, and pitch
your product less to sell more!"
It's been fun for me to see some MAJOR social media gurus starting
to take this stance as well.
The very same people who thought I was crazy to post 12 times per
day on Facebook and Twitter
are now TEACHING you should post more
often on Facebook and Twitter to increase
your engagement organically.
The very same gurus who said that I would annoy people, irritate
customers
and it wouldn't be relevant for all brands for a company to run
PPC ads to build a targeted following
of clients are ALL now having their 'latest webinar' on WHY you should be using Facebook Ads
to get more leads, close more sales and increase engagement.
I'm THRILLED! Because people are starting to pay attention to the
market, listen to the consumers
and really be where the customers are, when
they are there, to change the world!
I've had the honor this year of not only working with over 1.5
million small business owners
through our company A Real Change International, Inc, teaching
them and mentoring them through
our various channels of influence on our blog,
TV show, social media, email, live events, newsletter
and more, but we've also been influencing several other different groups of
people.
They BELIEVED ME when I said we've gone from tent meetings, to
door to door evangelism to small groups to video lessons to now the social
media realm. It's
TIME for the social media revivalists
and evangelists to learn how to serve people, stop beating people
over the head with a Bible
and impact culture! In just 3
months time they've increased their engagement by over 500%,
have added tens of thousands of new followers on Facebook and get
this,
their
registrations for the biggest event they do every year is HISTORIC right now.
It's NEVER BEEN THIS HIGH! CD sales, book
sales and more have SKYROCKETED!
They are truly changing the world!
We are also working with several national brands that do more
than 3 BILLION dollars in sales.
These brands are serious about not being 'push marketers' and
they understand that building
a CULTURE around people they can serve, while mentioning their
products 10-17% of the time
is a recipe for great success online. We spent 2 hours in a
conference room yesterday with one such brand, talking about best practices,
strategies for PPC and more.
In just 3 DAYS their followers increased by 429.9% and their
total reach of influence grew by 202.8%!
We are mapping out
Black Friday promotions, how to effectively serve people
on the Twitter and Facebook platform, best practices for "rockstar
followup" and more!
Small business owners are taking note! Ministries are using
it! Big corporations are finding
it works!
WHY does it work to post more often and not mention your product
all day long?
Because people want to know you care. They want to know they are
important. People log in
on their favorite platform at their favorite time every single
day. If you are there to SERVE them,
it is a sign of good business. If you are not there to serve
them and ONLY log on 1-2 times per day,
that means that what works for YOU is
of the utmost importance and what YOU want
is what drives you. That says to the customer in no uncertain
amount of terms, "You are
not important to us."
Being available to serve on multiple channels wins the social
media ROI chase hands down.
There is no other direct response marketing platform that works
as effectively. No TV campaign, post card mailing, mail drop, email
campaign, blog post, NOTHING that
works as effectively
as simply serving people daily, every hour, through
social media. It also COSTS a company a lot less!
Build culture and you'll increase sales! Really care and you'll increase sales!
Stop pushing your products. Hold to the 10-17%
rule and when you do offer something for sale,
people will be grateful, not
upset.
The times are changing.
WIth love,
Sandi Krakowski
http://www.arealchange.com/blog/posting-social-media-talking-products-works
Perhaps you’d like to
check out my sister blogs:
www.innermindworking.blogspot.com gives
many ways for you to work with the stresses of life
www.turbochargedreading.blogspot.com describes the steps to
reading in the way your mind prefers
www.happyartaccidents.blogspot.com just for fun
To quote the Dr Seuss
himself, “The more that you read, the more things you will know. The more that you learn;
the more places you'll go.”
