Silver Birch the Lady of The Wood.
Top 9 Points That
Cost You Opportunities, Time and Money
Jerome Knyszewski.
I receive connection requests daily and I check out the
profiles of dozens of LinkedIn members
every day. Unfortunately, I see 9 ways most LI users miss
out on opportunities,
waste time and therefore miss out on money.
LinkedIn can be the most powerful weapon in your business arsenal.
Provided, of course, that you know how to use it. While
using most other social networks,
we have grown accustomed to a more casual attitude rather
than a professional one.
This can quickly become the downfall of anyone's career
progress.
No matter how relaxed your customers or potential
customers might be
when communicating with you, you always need to maintain
your professionalism.
Here are some ways in which you can properly build your
presence with LinkedIn.
Profile picture
Don’t try to get clever here. Keep it professional even
if it feels like you are posting something
that almost resembles your I.D. photo. Dress the part and
don’t forget
a professional and friendly smile. Make use of the
cropping tool when you upload your picture
so that you can center it properly and cut out any excess
background.
Your headline and
summary
Keep this as professional as possible. Don’t simply add
your job title to your headline
and don’t cram a bunch of adjectives into your summary
section.
Use keywords but avoid jamming them in and making your
profile boring or difficult to follow.
Never forget how SEO affects everything on the web so use
keywords searched for by people.
For example, they are more likely to look up “writer”
than “wordsmith”.
Although the latter sounds clever and classy, it’s not the
most commonly searched term.
Please refrain from bedazzling your headline with a collection
of these guys: ★►✔☛☆♥
Add extra
information
Don’t limit yourself to your work. If you are in any way
involved in local charities, make it known.
If you are sponsoring an NGO, they should have no
problems with you adding their name
on your LinkedIn profile. By doing so, you will be
expressing your interest in particular projects
and opening yourself up to networking with so many other
people
who are possibly not within your usual target audience.
Meaningful
connections
Having a bunch of connections is great
but if you find that any of them become inactive, you may
want to cut them loose.
When adding connections, take a look through the “People
you may already know” section
for some great connection ideas. Even though I recommend
adding a great number
of connections to widen out and deepen your network
reach, stet of with people you know.
Re-order your
profile
You can control the layout of your profile.
Prioritize the sections based on what you want users to
see first.
Click and drag the sections into your new order.
While you’re at it, make sure that you add your own email
signature too.
Plugins and extras
The best way to get people from your website to your
LinkedIn page is by setting up
a button on your page. If it’s just one click away, it
will mean better traffic for you!
The same can be said when it comes to adding a link to
your website from your LinkedIn profile.
Add a Share on LinkedIn button and other buttons every
chance you get
in order to add to your exposure and interaction with
your community.
Post relevant
information
The best way to get attention and build a name for
yourself is by giving back to the community.
Post regular helpful tips and advice to get attention
while impressing readers
with your expertise and willingness to help. Sure, you
can do some self-promotion in between
but make sure that most of your posts and updates are
geared towards offering free information.
Join groups and
create your own group
Join as many as 50 relevant groups.
50 is the limit but
you can leave any or even all of these groups if you choose.
There’s nothing holding you down but it is
a great place to network.
If you start your own group, you will have direct access
to a lot of new contacts.
That being said, it’s a good idea to join some groups
first and see what it’s all about
before you go on to create your own. Also, make sure that
your group is unique in a certain way. Don’t just copy another group name or
topic of discussion.
Send out emails
You can send out newsletters and messages to your
connections on LinkedIn.
For the best results, it’s best to take your time, personalize these
messages
and send them with care. Don’t spam people or you will
find yourself blocked
by various members very soon! DO NOT SPAM or PITCH
These may be simple and obvious pointers, but it never
ceases to amaze me how many profiles
lack one or more (if not all) of them. LinkedIn is
the most amazing tool and resource
to grow your business, further your career, all you have
to do is do it right!
https://www.linkedin.com/pulse/20140423185743-108413089-top-9-points-that-cost-you-opportunities-time-and-money
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Perhaps
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To quote the
Dr Seuss himself, “The more that you read, the more things you will know.
The more
that you learn; the more places you'll go.”
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