Yellow archangel.
The Business of
Conservation
Leila Janah
What do you see when you think of a conservationist?
Most people think of a hippie in hemp clothing and a
picket sign.
That's old school. The new conservation is all about
incentives. Conservation today understands behavioral economics and uses ideas
from the business world to save the environment.
I discussed this live today on Facebook (you
can tune in every weekday at 9am PT here),
and shared some cool new environmental business models.
We’ve long thought of conservation as something to do
with the money we make from business--that we should first make a lot of money,
then donate it to charity.
What we really should be doing Is questioning the business model that led us to the
problem we’re trying to fix with philanthropy. Traditional business (maximize
profit at the expense of community, environment, or workers) tends to perpetuate those problems,
and a charity-only
model isn’t sustainable.
I'm especially excited about conservation incentives.
My friend Dale Lewis moved to Africa in the 1980s to stop
elephant poaching. He soon realized
that local farmers were killing elephants because
they needed the income to survive.
So he got them together, told them he'd pay them a
premium price for their crops,
and started a brand to retail the finished products.
The farmers realized they'd make more money with Dale, so
they stopped poaching.
Voila -- conservation incentives began. Dale created an
organization called COMACO
that
organizes the farmers,
and he retails premium products like jam and peanut
butter under the brand
“It’s Wild” that uses those peanuts to make peanut butter
that is sold to consumers
at a premium price. The sales revenue is then used to pay
the farmers more for their effort
and to expand the COMACO program.
I was inspired by Dale to form our new luxury skincare
line, Laxmi. Our star ingredient, Nilotica,
is in danger due
to land-clearing for cash crops. To help preserve the plant and the region,
we’re creating a market for premium Nilotica --
showing local women that they can earn more by sustainably harvesting ingredients
than by clearing land for cash crops.
(You can try out our product at bylaxmi.com and
use the code earthday20
to recieve 20% off your order - today and this
weekend only.)
What's cool about conservation incentives is that they
appeal to people's actual,
observed behavior, rather than asking them to be
saints.
This approach is realistic, and it works in the long run.
It also takes local needs into account -- conservation
isn't just about keeping the earth beautiful.
It's about ensuring no one lives in poverty.
https://www.linkedin.com/pulse/business-conservation-leila-janah?trk=pulse-det-nav_art
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